Privacy, Terms & Business Policies

Last updated: 8 November 2026
Version: 1.3
Contact: ellie@ellieaudhd.com

This page explains who runs Ellie AuDHD, how personal information is used, and the terms for mentorship, accountability, podcast and shop services. It does not take away any rights you have under UK law.

About Ellie AuDHD
Privacy and data protection
AI-assisted administration
Mentorship and accountability terms
Payments, cancellation and refunds
Podcast and media
Shop, merchandise and digital products
Safeguarding and confidentiality
Complaints
Cookies and analytics
Updates and contact

1. About Ellie AuDHD

Ellie AuDHD is a sole trader business based in England. The owner's legal name is Shelley Capstick, who uses the professional name Ellie Capstick. The trading name is Ellie AuDHD.

Services include:

Mentorship and accountability, as one-off sessions, monthly packages and daily accountability.
Podcast interviews and sponsored guest appearances.
Clothing, merchandise and clothing subscriptions through the online shop.
A free newsletter, webinars and digital resources.
Online community support groups.

Shop orders (clothing, merchandise and shop subscriptions) are sold through Fourthwall, which is the seller of record. Mentorship, accountability and podcast services are provided by Ellie directly and paid through Stripe.

Email: ellie@ellieaudhd.com
Website: www.ellieaudhd.com

2. Privacy and data protection

This section explains how Ellie AuDHD uses personal information. Shelley Capstick, trading as Ellie AuDHD, is responsible for the information described here (the data controller). Fourthwall separately handles shop order information under its own Privacy Policy.

What information is used

Contact and booking details: name, email, phone, time zone and booking history.
Payment details: Stripe handles card details. Ellie sees the amount, date, plan and billing status.
Mentorship information: what you choose to share, including in the client onboarding form, session notes, tasks, progress and messages.
Onboarding and contact forms: the answers you type into the client onboarding form or the Contact Ellie form, and the date and time you submit them. See the section below.
Podcast guest information: name, contact details, biography and recordings.
Newsletter and community details: email address, name and group attendance.
Shop orders: name, delivery address, email and order history, which Fourthwall shares with Ellie.
Website information: device, browser, pages visited and approximate location, collected through cookies and similar tools (see section 10).

Client onboarding and contact forms

New mentorship and accountability clients are asked to complete a client onboarding form. There is also a Contact Ellie form for questions and feedback. Both forms are provided by Tally (tally.so), an online form service, and are shown on this website.

The onboarding form asks for your name, email address, country and time zone, the package you have bought, when you would like to start, and what you would like help with. It also invites you to share any accessibility or communication needs and, if you choose, health, disability or neurodivergence information. You do not have to answer anything you would rather not, and you do not need to disclose a diagnosis to receive support. The form records the date and time you submit it, and whether you agreed to the terms and, where it applies, asked for your support to start within your 14-day cancellation period.

Ellie uses your answers to set up and personalise your support, to arrange your sessions and to reply to you. Answers are stored in Ellie's Tally account, and a copy of each submission is emailed to Ellie's business email address. Sharing health information is optional and is done by ticking a separate consent box. You can withdraw that consent at any time by emailing ellie@ellieaudhd.com.

Sensitive information

Many people who use Ellie AuDHD say they are autistic, ADHD or otherwise neurodivergent, and may share information about mental health or wellbeing. This is health information. UK data protection law gives it extra protection. You choose what to share, and you do not have to share anything you are not comfortable with.

Why information is used

To provide the services you ask for (contract).
To take payment, keep accounts and meet tax and legal duties (legal obligation).
To reply to messages, handle complaints and run the business safely (legitimate interests).
To keep people safe where there is a serious concern (see section 8).
Where the law requires your consent, for example for the newsletter or non-essential cookies, you can withdraw it at any time.

Who information is shared with

Stripe, for payments.
Fourthwall and its printing and shipping partners, for the website and shop.
Other online tools Ellie uses for booking, video calls, email and notes.
Tally, the online form service used for the onboarding and contact forms.
AI-assisted tools, as explained in section 3.
Accountants and professional advisers, where needed.

Personal information is not sold. It is shared with authorities only where the law requires it or where there is a serious safety risk.

Outside the UK

Some providers, including Stripe and Fourthwall, are based in or process information in the United States or other countries. UK law only allows this where appropriate protections apply. You can email Ellie if you would like more information.

Tally states that it stores form data in the European Union. Email notifications about form submissions are sent through an email provider that may be based outside the UK.

How long information is kept

Personal information is kept only for as long as it is needed for the reasons above, including legal, tax and accounting requirements. You can ask what is held about you and ask for it to be deleted.

Answers submitted through the onboarding and contact forms are kept for 12 months after your final session or your last enquiry, and are then deleted. They may be kept for longer only where this is needed to meet a legal obligation, for accounting records, or to deal with a genuine dispute. Sensitive information, such as any health information you choose to share, is not kept for longer than necessary. You can ask Ellie to delete your form answers earlier, and this will be done unless the law requires them to be kept.

Copies of form notifications sent to Ellie's business email are deleted at the same time. Payment records are kept for as long as tax and accounting law requires.

Security

Ellie uses third-party online services to store and process information. No online system is completely secure.

Your rights

You have the right to be told how your information is used, to see a copy, to have mistakes corrected, to ask for it to be erased in some situations, to restrict or object to certain uses, to receive it in a portable form where that applies, and to withdraw consent where consent is the basis for using it. Ellie does not make decisions about clients using solely automated processing.

To use any of these rights, email ellie@ellieaudhd.com. If you are unhappy with how your information is handled, please tell Ellie first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.

3. AI-assisted administration

Ellie AuDHD uses digital systems and AI-assisted tools to support the delivery and administration of mentorship and accountability services. These tools may be used to organise and store client notes, manage tasks, monitor progress, schedule appointments and prepare communications.

Personal information may be processed through third-party service providers for these purposes, in accordance with our Privacy Policy and applicable UK data protection legislation.

Decisions about your support are made by Ellie, not automatically by AI tools. No digital or AI-assisted tool is completely secure. If you have questions or concerns about how these tools are used with your information, please email ellie@ellieaudhd.com before sharing sensitive details.

4. Mentorship and accountability terms

What this is. Mentorship and accountability with Ellie AuDHD is practical, supportive guidance from someone with lived experience. It is not therapy, counselling, medical care or a regulated healthcare service, and it does not replace any of those. It cannot diagnose or treat any condition. If you need clinical help, please contact your GP or another qualified professional. In a crisis, call 999, or call Samaritans on 116 123.

Packages and prices

Prices are in pounds sterling.

Package	Price
One-off session, 30 minutes	£14
One-off session, 50 minutes	£24
Monthly flexible mentorship, 2.5 hours	£55 a month
Monthly flexible mentorship, 5 hours	£105 a month
Monthly flexible mentorship, 7.5 hours	£150 a month
Monthly flexible mentorship, 10 hours	£200 a month
Daily accountability, weekdays	£220 a month
Daily accountability, seven days	£310 a month

Booking and sessions

Appointments are booked through Ellie's online booking calendar. If Ellie has to cancel or move a session, you will be offered a new time or a refund for that session.

Cancelling or rearranging an appointment

Please give at least 48 hours' notice to cancel or rearrange a mentorship appointment. If you ask with less than 48 hours' notice, Ellie may offer an alternative appointment at Ellie's discretion, but this is not guaranteed.

This is Ellie AuDHD's booking policy. It does not take away or limit your legal rights as a consumer, including your right to cancel within 14 days of buying (see section 5) and your rights if a service is not provided with reasonable care and skill.

Your responsibilities

Give accurate information and tell Ellie if your circumstances change.
Attend sessions on time or let Ellie know in advance.
Treat Ellie and other community members with respect.
Look after your own safety and seek professional help where you need it.

Automatic renewal and unused hours

Monthly mentorship and accountability subscriptions renew automatically each month until you cancel. The price and billing frequency are shown at checkout before you pay.

Monthly flexible mentorship hours must be used within the paid billing period. Unused hours expire at the end of that period and do not roll over into the next one. This does not affect your statutory consumer rights.

Cancelling Your Subscription

You can cancel your monthly mentorship or accountability subscription at any time through the Stripe Customer Portal.

Alternatively, you can email ellie@ellieaudhd.com and Ellie can arrange the cancellation for you.

Your subscription will normally remain active until the end of your current paid billing period, with no further renewal payments taken. This does not affect your statutory cancellation or refund rights.

Monthly flexible mentorship hours do not roll over into the next billing period.

Your consumer rights

Nothing on this page removes rights you have under UK consumer law, including your right to a service carried out with reasonable care and skill.

5. Payments, cancellation and refunds

Payments for mentorship, accountability and podcast sponsorship are processed by Stripe. Card details are entered on Stripe's secure checkout and are not seen by Ellie AuDHD.

Your right to cancel within 14 days

If you buy a service from Ellie AuDHD online, you normally have 14 days to cancel the contract without giving any reason. The 14 days start on the day the contract is made, which is when you pay. For a monthly package, the 14 days run from when you first sign up.

To cancel, tell Ellie clearly before the 14 days end, for example by emailing ellie@ellieaudhd.com with your name and what you bought. You can use your own words. If you cancel within the 14 days you will be refunded what you paid, apart from any amount you may owe for services already provided, as explained below. Refunds are made within 14 days of Ellie receiving your cancellation, to the payment method you used.

If you want your service to start within the 14 days

Ellie will only start your service within the 14 days if you clearly ask for this. When you buy an individual mentorship or accountability package, you are asked at checkout whether you want your service to start straight away, and you can choose to wait until the 14 days have ended.

If you ask for your service to start within the 14 days and then cancel within that period, you will need to pay a proportionate amount for what has already been provided up to the time you told Ellie you were cancelling. This is a fair share of the price, based on what you have received compared with the whole service. If you ask for a service to start and then cancel before anything has been provided, you will not be charged for it.

If the service has been fully provided within the 14 days, you will lose the right to cancel only if you had clearly asked for it to start and had acknowledged that you would lose the right to cancel once it was fully provided. Buying or booking does not on its own mean you have lost your right to cancel.

The right to cancel can be lost only where the law allows, for example for a service that has been fully provided as described above. Nothing on this page limits your legal rights as a consumer.

Payment and the 14-day period

Payment is always taken immediately when you buy, whichever answer you give at checkout. The 14-day cancellation period is a legal right. It is not a free trial, and it does not delay payment or change your billing date.

If you choose to wait, you still pay at checkout, your billing date stays the same, and your first session should be booked after your 14 days have ended. Monthly subscriptions renew automatically each month until you cancel, as described under Automatic renewal and unused hours. If you cancel within the 14 days and no service has been provided, you will be refunded in full.

Workplace and business purchases

The 14-day cancellation right described here is for consumers, meaning individuals buying for personal purposes. Workplace packages bought by an employer or business for business purposes are business purchases, so this statutory consumer right does not apply to them. They renew monthly and can be ended as described under Automatic renewal and unused hours. Ellie will contact workplace buyers after payment to arrange onboarding as necessary. If you are an individual paying personally for your own support, you are treated as a consumer and the rights above apply to you.

Refunds

Refunds are considered case by case, and always where the law gives you a right to one. Examples include a service that was not provided as described or a session that Ellie cancels. Refunds go back to the original payment method.

Failed payments

If a monthly payment fails, Stripe may try again and contact you. Ellie may pause sessions until the payment is sorted.

6. Podcast and media

Recording and consent. Guests are told before recording that the conversation will be recorded and may be published. Recording starts only once the guest agrees.
Editing and clips. Ellie AuDHD may edit recordings for length, clarity and sensitivity, and may share short clips to promote the episode. Guests can ask for changes by email, and reasonable requests will be considered.
Sponsored interviews. Direct sponsored guest appearances cost £100. Sponsored episodes are clearly labelled as sponsored or paid.
Content. Guests keep ownership of what they say. By taking part, a guest allows Ellie AuDHD to publish and promote the episode.
Sensitive conversations. Guests are never required to discuss anything they do not want to.
Concerns. Email ellie@ellieaudhd.com. This page does not replace the individual consent or release each guest agrees before recording.

7. Shop, merchandise and digital products

Clothing, merchandise and shop subscriptions are sold by Fourthwall, which also handles payment, printing, delivery and returns. Fourthwall's terms apply at checkout. If anything below differs from the shop's Returns & FAQ page or Fourthwall's checkout terms, those apply.

Made to order. Products are printed for each order. General change-of-mind and sizing returns are not accepted, unless the law gives you a right.
Changing or cancelling. Use the link in your confirmation email. You can edit or cancel for a short time, until the order goes to production.
Faulty or misprinted items. Contact the shop with clear photos. Faulty or misprinted items are replaced or refunded. Your legal rights for faulty goods are not limited by this page.
14-day right to withdraw. UK, EU and EEA buyers can usually withdraw from eligible orders within 14 days of delivery. Personalised items are excluded. You pay return postage unless the item is faulty.
Shop subscriptions. Cancel on your Billing page. Cancellation takes effect at the end of the current period.
Delivery and import taxes. Delivery times and costs are shown at checkout. International orders may have import duties or fees.
Digital products and webinars. The checkout shows who is selling each one. Your statutory rights for digital content are not limited by this page.

8. Safeguarding and confidentiality

Ellie AuDHD aims to be respectful, inclusive and safe for everyone.

Boundaries. Mentorship is a professional relationship. Ellie will tell you if a request is outside what Ellie can offer.
Confidentiality. What you share is treated confidentially and used only as set out in section 2.
Limits of confidentiality. Ellie may need to share information without your agreement where there is a serious risk to you or someone else, where a child or vulnerable adult may be at risk, or where the law or a court requires it. Where it is safe and possible, you will be told first.
Limits of support. Mentorship and support groups are practical, peer-style support. They are not crisis services or professional treatment.
Groups. Members are asked to keep what others share private and to be respectful.

9. Complaints

If something has gone wrong, please email ellie@ellieaudhd.com. This applies to clients, shop customers, podcast guests and group members.

Tell Ellie what happened and what you would like to happen. Your own words are fine.
Ellie aims to acknowledge your complaint within 5 working days.
Ellie aims to send a considered reply within 28 days, and will explain if more time is needed.
If you are not satisfied, ask for the outcome to be looked at again.

Shop order complaints can also go through the shop's contact form and Fourthwall. Data protection complaints can also go to the ICO (section 2).

10. Cookies and analytics

This website is hosted by Fourthwall. It uses cookies and similar technologies for the shop and checkout, for security, and for analytics and advertising.

Essential cookies keep the site and checkout working.
Analytics and advertising tools that may be used through the site include Google Analytics, Google Ads, Meta and Microsoft Clarity.

Cookie preferences on this site are managed through a cookie banner provided by Fourthwall, which offers options to accept all, reject all or manage preferences. This page does not provide a separate cookie settings control. You can also block or delete cookies in your browser settings. Third parties that may set cookies include Fourthwall, Stripe, Google, Meta and Microsoft. Their own privacy policies explain how they use information.

11. Updates and contact

These policies may change. The date and version at the top show the latest update. If a change materially affects clients, they will be told directly.

Ellie AuDHD
Shelley Capstick (professional name Ellie Capstick), sole trader
Email: ellie@ellieaudhd.com
Website: www.ellieaudhd.com